Loops by Latika are by far one of the most explorative Indian brands that are giving a makeover to our rather drab home carpets.

Homes of Loops

Space by Purple Backyard

Homes of Loops

Space by Jason Wadhwani

Skyline Rug showcasing urban-inspired patterns with a subtle sheen, hand-knotted from premium New Zealand wool and viscose.

Homes of Loops

Space by De Zaina Interiors

Angle view of the Nomadic Odyssey Rug on the floor, illustrating its ability to withstand the test of time while enhancing room aesthetics with its timeless elegance.

Homes of Loops

Celeb Homes

Homes of Loops

Space by De Zaina Interiors

Homes of Loops

Space by De Zaina Interiors

Shifting Dunes textured rug featuring soft, undulating shapes and tonal earthy hues inspired by wind-sculpted desert landscapes
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Hidden Grove
Vendor:
Loops by LJ
Regular price
From ₹ 26,000.00
Sale price
Regular price
From ₹ 26,000.00
Experience the mystery of nature with the Hidden Grove textured rug from Loops by LJ. Hand-tufted from 100% New Zealand wool, this design mimics the organic patterns of forest floors with a soft blend of greens and br...
Regular price
From ₹ 26,000.00
Sale price
Regular price
From ₹ 26,000.00
Shifting Dunes Rug
Vendor:
Loops by LJ
Regular price
From ₹ 26,000.00
Sale price
Regular price
From ₹ 26,000.00
Bring the serenity of desert landscapes into your home with the Shifting Dunes textured rug from Loops by LJ. Hand-tufted from 100% New Zealand wool, this design mimics wind-sculpted dunes' soft, undulating shapes wit...
Regular price
From ₹ 26,000.00
Sale price
Regular price
From ₹ 26,000.00
  • Nature's Nuances

  • Earthy Entwines

  • Moss Mania

    Close-up of the Lush with Moss Rug, highlighting the luxurious New Zealand wool and the intricate high-low pile detail.
  • Kaleidoscope

    Angle view of the Painter's Vision Rug on the floor, showcasing its ability to add artistic depth and inspiration to home decor.
  • Regal

    Dunes Rug displaying its unique embossing, capturing the essence of wind-swept sand dunes with a soft, inviting texture.
  • Not your Regular Floral

    Detail shot of the Rafflesia Rug, focusing on the intricate design and soft hues that make it an exceptional floral piece.
Sneak Peek: Hand Tufting

Between The Steps

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Timber waves Rug
Regular price
From ₹ 15,000.00
Sale price
Regular price
From ₹ 15,000.00
Behind the scene of rug making Detail shot of the Timber Waves Rug, focusing on the soft New Zealand wool and the unique blend of patterns inspired by tree rings and waves.

About Us

Loops by LJ is a brand based in India, focusing on creating contemporary, handmade rugs and textile art for you and your space. The brand follows- handcrafted, local and responsible production. Loops has a crisp, creative, yet off-beat approach to home furnishings and decor. We offer custom service and a better price point than our competitors with out-of-the-box designs.

Learn More
Redefining home decor at LoopsbyLJ Homegrown Indian brand LoopsbyLJ Locally sourced products at LoopsbyLJ

Unorthodox Designs, Made in India, Fair Pay

Frequently asked Questions

Do you take custom orders? If yes, what’s the process?

Our products can be designed to meet the preferences of our customers and hence we offer complete customisation. For more details refer to Rug Customisation

Are wool rugs suitable for summers?

We get this one alot!

As a natural insulator, wool is warmer in the winter and cooler in the summer, making homes cosier and more comfortable as well as reducing heating bills. By absorbing and realising moisture as needed, a wool rug can help to moderate the temperature and humidity in the homes.

How do I care for my loops?

Here are a few steps to follow-
1) Vacuum the rug once or twice a week.
2) If any thread pops out, do not pull it. Gently cut it with a pair of scissors.
3) Do not use any scrub or a hard brush. Professional Cleaning is recommended.