About Us

Loops by LJ is a brand based in India, focusing on creating contemporary, handmade rugs and textile art for you and your space. The brand follows- handcrafted, local and responsible production. Loops has a crisp, creative, yet off-beat approach to home furnishings and decor. We offer custom service and a better price point than our competitors with out-of-the-box designs.

Learn More
  • Moss Mania

    Close-up of the Lush with Moss Rug, highlighting the luxurious New Zealand wool and the intricate high-low pile detail.
  • Kaleidoscope

    Autumn in My Heart Rug as part of a cozy living room setup, illustrating how it brings autumnal warmth to home decor.
  • Earthy Entwines

    Taupe Ripples Rug displaying its serene earthy palette of brown, beige, ivory, and grey, adding a calming ambiance to interiors.
  • Regal

    Dunes Rug displaying its unique embossing, capturing the essence of wind-swept sand dunes with a soft, inviting texture.

Loops by Latika are by far one of the most explorative Indian brands that are giving a makeover to our rather drab home carpets.

Noir Maze Rug showcasing a mesmerizing pattern of intricate black and white lines, hand-tufted in New Zealand wool for sophisticated decor.
1
2
Cosmic Ring Rug
Vendor:
loopsbylj
Regular price
₹ 18,900.00
Sale price
Regular price
₹ 18,900.00
Cosmic Ring is a hand-tufted rug crafted from the finest New Zealand wool. This black and white masterpiece captures the eye with its pattern of intricate lines, masterfully drawn and tufted by hand, creating a celes...
Regular price
₹ 18,900.00
Sale price
Regular price
₹ 18,900.00
Noir Maze Rug
Vendor:
loopsbylj
Regular price
₹ 22,000.00
Sale price
Regular price
₹ 22,000.00
Noir Maze, an exemplar of monochromatic sophistication and complexity in the form of a hand-tufted rug. Made from the highest quality New Zealand wool, this black and white creation showcases a labyrinth of intricate...
Regular price
₹ 22,000.00
Sale price
Regular price
₹ 22,000.00
Redefining home decor at LoopsbyLJ Homegrown Indian brand LoopsbyLJ Locally sourced products at LoopsbyLJ

Unorthodox Designs, Made in India, Fair Pay

Sneak Peek: Hand Tufting

Between The Steps

View Product
Timber waves Rug
Regular price
₹ 13,200.00
Sale price
Regular price
₹ 13,200.00
Behind the scene of rug making Detail shot of the Timber Waves Rug, focusing on the soft New Zealand wool and the unique blend of patterns inspired by tree rings and waves.

Frequently asked Questions

Do you take custom orders? If yes, what’s the process?

Our products can be designed to meet the preferences of our customers and hence we offer complete customisation. For more details refer to Rug Customisation

Are wool rugs suitable for summers?

We get this one alot!

As a natural insulator, wool is warmer in the winter and cooler in the summer, making homes cosier and more comfortable as well as reducing heating bills. By absorbing and realising moisture as needed, a wool rug can help to moderate the temperature and humidity in the homes.

How do I care for my loops?

Here are a few steps to follow-
1) Vacuum the rug once or twice a week.
2) If any thread pops out, do not pull it. Gently cut it with a pair of scissors.
3) Do not use any scrub or a hard brush. Professional Cleaning is recommended.